![]() For us, people are at the center of all these innovations. We are innovating across the spectrum with new enhancements and devices. What do you see as Cisco’s role in the collaboration market?ĪR: Cisco is at the center of this disruption. With all these advancements, collaboration market is at the precipice of disruption and there is a huge potential for companies to innovate. Contact center agents can provide more personalized service to customers using all analytics tool at their disposal. Employees can work from anywhere, at any time, using collaboration tools. Teams are working and ideating on team collaboration tools and co-creating on smart whiteboards. Audio/video conferencing is changing with voice recognition, facial recognition and voice transcription. The market today is dynamically changing at an unparalleled speed with new innovations across the whole collaboration spectrum. People are at the center of all this and technology is paving the way for this transformation. Where you work is becoming irrelevant and the gap between the physical and virtual workspace is blurring. There is demand for integrated technology across business process so that teams can be more agile and make decisions faster. There is explosion of unstructured work and agility is need of the hour. With the entrance of Gen Z, the workforce is evolving, and the nature and style of work is changing. The numbers alone are exciting, but the idea that collaboration will be changing the way people work is more exciting. Why is the collaboration market so promising?ĪR: Collaboration as a whole is a multi-billion-dollar market. I also play a very strategic role with our PR team in order to be able to bring the customer voice into everything we share with the market. I’m responsible for all of the campaigns that we’ve recently launched, responsible for the demand generation engine, which covers digital, social, events, and programmatic. My day-to-day responsibilities involve running everything from brand to demand generation. Tell us a little more about your current role?ĪR: Currently, I am the CMO for Cisco’s Collaboration business unit. ![]() It’s easy for me to go into any vertical, understand the technology at a deep technical level, and then leverage my experience in marketing. Digital Marketing Top jobs in digital marketing for 2019 and beyondĭuring my career, I’ve been very grateful to have an engineering background.Ecommerce Customer experience via the contact center: Q&A with Calabrio CMO Rebecca Martin.Disruptive MarTech Streamlining the creative process for marketing teams: Q&A with OpenText Hightail.Disruptive MarTech Martech budgets 2020: Increasing, varied investment, volume.Digital Marketing New Forrester report focuses on the redefinition of the CMO role.Ecommerce Deloitte on what retailers can do to protect consumer data privacy.Disruptive MarTech Top personalization trends: Email named #1 channel.
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